UMALL Social Campaigns

University Mall Social Media Campaigns

Created: 2025, Pluck

Located in Burlington, the University Mall (UMall) is the largest shopping mall in the state of Vermont and a major shopping hub in Burlington. During my time at Pluck, I worked on multiple social media campaigns, including one for Spring Shopping and Mother’s & Father's Day

Spring 2025

Working closely with the Creative Director, I developed a social media campaign that takes a different spin on the typical theme of spring cleaning. Why should shoppers be limited to cleaning? UMall is full of unique stores, and our goal was to give them the same visibility as the popular and well-known anchor stores. Focusing our posts on home decor and fashion, I designed nine posts to get Burlington residents excited for Spring.

Because I was limited to stock photos, I combed through a multitude to look for ones that didn’t feel overused and generic, something that was both relatable and eye-catching. Once each theme had a photo, stores were assigned to each one, and then captions were written.

Spring cleaning isn’t just for the closets! Freshen up your space with a gallery or accent wall. A perfect way to welcome the season of renewal!

Spring is here, and it’s time to refresh and declutter! There’s no better feeling than a tidy space and a clear mind. Time to organize and make room for what truly matters.

Spruce up your space with a little refresh! Swap out a few things to bring in those fresh, sunny vibes for a new look for this season.

Sometimes, all it takes is a small change to make a big difference! Upgrade your throw pillows for a little pop of color and coziness.

Spring is all about brightening things up; your wardrobe is no exception! Add a splash of color to kick off the season with style and good vibes.

Add a pop of spring to your wardrobe with a statement piece! It’s the perfect way to elevate any outfit this season.

New season, new accessories, new you! Refresh your style and add that perfect finishing touch to every outfit.

Mud season is here! Time to trade in your winter gear for mud boots and embrace the spring mess, muddy puddles and all!

Channel spring with some floral fun! Nothing says ‘hello, spring’ like bringing a little nature into your wardrobe.

Mother’s & Father’s Day

While brainstorming ideas for the Valentine's Day campaign, I proposed the theme of expressing love through small, everyday acts. We ultimately decided to go in a different direction, but saved the idea for the Mother’s and Father’s Day campaign, which is a much bigger push and longer timeline. While large and extravagant presents can feel amazing to receive, sometimes, it’s the little things in life that make a person know they are loved.